In the first half of 2018, Wanrun Technology LED business and advertising media business kept pace, profitability and comprehensive competitiveness increased steadily, has formed a "LED + advertising media" dual main business two-wheel drive development pattern.

In recent years, through the acquisition of Rishang Optoelectronics, Wanrun Technology has begun to expand into the downstream application of the LED industry, and has prepared for the extension of the advertising media industry with advertising logo lighting as a bridge; Yishengyixuan, Yiwan Wireless and Vientiane The new acquisition has realized the company's strategic layout in the field of mobile Internet advertising media; the acquisition of Xinli Media has further improved the entire industry chain of advertising media. Through the acquisition of Zhongzhu Tianyou, which has the qualification of “Double A”, the company has formed an industrial chain of packaging-lighting-design-construction in the LED sector, rapidly broadening the application market of lighting products, enhancing the core competitive advantage of the company in the segmentation field, and strengthening Make the big LED industry.

In the first half of 2018, Wanrun Technology's LED business and advertising media business kept pace, profitability and comprehensive competitiveness increased steadily, and has formed a "LED + advertising media" dual-maintenance two-wheel drive development pattern. In the first half of the year, Wanrun Technology achieved operating income of RMB 2,155,631,690.42, a year-on-year increase of 68.32%. Among them, LED business income was 766,231,125.48 yuan, accounting for 35.55%, up 51.13% year-on-year; advertising media business income was 1,389,400,564,400 yuan, accounting for 64.45% , an increase of 79.58%. In the first half of 2018, the company achieved net profit attributable to shareholders of listed companies of RMB 100,727,474.37, up 32.37% year-on-year.

LED panels play a synergistic effect

As a listed company in the LED industry, Wanrun Technology's products and technologies have always been positioned in the middle and high-end, and have a good reputation in the industry. The service customers have high recognition of the company's products and services. After years of innovation and practice, the company has a strong comparative advantage in the field of packaging and advertising in the LED industry. Metro lighting and street lighting products are in the leading position in the industry. Through the acquisition of Zhongzhu Tianyou, the company officially cut into the lighting design and lighting construction field, which has enhanced the market competitiveness of LED lighting, especially municipal engineering and landscape lighting, and improved the contracting capability of large-scale lighting engineering projects in the field of lighting market segmentation. The status of the industry has improved, and the entire industry chain has been formed in the LED industry, and the upstream and downstream synergies of the company's LED business have been brought into play, thereby enhancing the overall strength of the company's LED business.

Hengrun Optoelectronics, a wholly-owned subsidiary of Wanrun Technology, continues to consolidate the traditional advantages of packaging and lighting, maintain and enhance the stickiness of old customers, and stabilize the status of the first echelon in China; actively cultivate and develop high profits such as infrared, ultraviolet, headlights and MiniLED. Market and incremental quality customers; continuous technological transformation and innovation, adhere to market demand-oriented, leading the research and development of new LED products and new technologies.

In the LED light source packaging, we continue to deepen the field of TV backlighting, high-efficiency lighting and 3C market, and have been at the forefront of the domestic market in the field of TV backlighting. Actively deploying automotive product applications in the field of automotive products, gradually introducing AECQ102 certification, entering Geely and BYD automotive supply systems, completing the automotive industry quality management system IATF16949 and the national military standard quality management system ISO9001C upgrade, in order to further consolidate the automotive industry and military products Expanding the paving; promoting the high color gamut net Blu-ray products in the backlight field, and expanding its market share in smart home, fire safety and other market segments.

In the 3C market, we continue to increase market share through technological innovation and customized services for our customers' products. At the same time, through the company's internal industry integration, the internal matching rate of LED packaging is continuously improved. In the aspect of LED lighting, aiming at the commercial lighting and municipal lighting market, and vigorously exploring the subway lighting market, it has become the first-line supplier of subway lighting fixtures in China. Focus on outdoor high-power (street light series, flood light, tunnel light), industrial lighting (high bay light, three anti-light) product development, improve the core products of rail transit (panel lights, section lights, downlights, three lights) CCC, The CCCF certification layout enriches the entire regional product line of rail transit. Layout smart street lamp product line, improve key component integration and platform optimization, and realize small-scale application. In addition, benefiting from a good market environment, the utilization rate of infrared products, in-line products and lighting products has increased significantly.

Another wholly-owned subsidiary, Rishang Optoelectronics, continues to focus on the advertising logo lighting segment and vigorously develops the landscape lighting market. In the field of advertising logo lighting segment, Rishang Optoelectronics adheres to the marketing strategy of “big customers, big projects”, and deeply develops and maintains European, American and Asia-Pacific international markets. Actively develop large and domestic customers, brand customers and value customers at home and abroad; vigorously develop the landscape lighting market, and undertake landscape lighting projects in the southwest and northeast regions.

The above-mentioned photoelectric advertising logo lighting is based on the convenience of use, higher luminous efficiency, more energy saving, and continuous improvement of product cost performance. It develops high-efficiency products suitable for marking systems; research and development of ultra-thin, static display upgrades to dynamic advertising lighting boxes, Combined with intelligent control system, it has data acquisition function and cloud data control function, which can realize a series of big data applications such as automatic adjustment of brightness, fault warning, weather change notice, and audience analysis. The advertising logo lighting application will be researched towards the unsupported LED module. The module has high reliability, mainly characterized by extremely low failure rate of the finished product, low light decay, long life, good weather resistance and strong resistance to UV and vulcanization. High levels of production automation enable true smart manufacturing. LED flexible light strip products deepen engineering applications, high-end lighting applications, handicraft decoration, has achieved 50M long cascade IP65 protection, IP68 high protection, high brightness, high light efficiency, high density product layout. LED two-color neon lighting continues to deepen the advertising lighting and craft decoration market, complete the self-production target, and cooperate with customers to complete the customized research and development needs of new products, and enhance the market share and popularity of the company in the high-end flexible lighting field.

The advertising media sector is "small and beautiful"

In recent years, Wanrun Technology has successfully acquired Dingsheng Yixuan, Yiwan Wireless, Vientiane Xindong and Xinli Media through outsourcing mergers and acquisitions, and gradually formed a “double screen” system combining emerging Internet advertising marketing with traditional TV media advertising marketing.

As an important marketing tool, Internet advertising has been developing at a high speed in recent years. Internet advertising is more likely to be favored by the market due to its diverse forms, strong interaction and easy evaluation. According to the trend of eMarketer, a well-known market research company, domestic digital marketing advertising costs will rise from 54.2 billion US dollars in 2017 to 69.3 billion US dollars in 2018, with an average growth rate of 30%.

The various advertising media subsidiaries of Wanrun Technology have professional advantages in their respective media fields and some industry customers. The company is stepping up efforts to integrate media search engines, mobile internet, TV media and outdoor activities, and will further The integration of advertisers in major industries such as automobiles, home appliances, household appliances, the Internet, and games promotes the complementary advantages of resources, business, and management among the various advertising media subsidiaries, thereby creating synergies and forming a “small and beautiful” advertising ecosystem. Closed loop and comprehensively enhance the company's comprehensive competitiveness in the advertising media industry.

Vientiane New Action: Focus on mobile operation and distribution, advocate intelligent marketing concept, realize data intelligence and automated reporting. Deepen the core media resources, increase the Xiaomi, Daily Express information flow, Huawei and other big data media platforms on the original application treasure and QQ browser media resources, and increase volcano video, vibrating short video, Anjuke, Tuniu, Tujia , large rooms, Tencent micro video and other major customers. Cooperate with Xiaomi Marketing to host the theme of “MI+Vientiane Exploration Smart Marketing” MIMO2018 Xiaomi Advertising Marketing Conference to enhance market influence.

Billionaire Wireless: Continue to focus on the mobile Internet advertising business. In order to adapt to the development of the industry, the company's advertising business delivery model has been transformed from the original CPA and CPT to the information flow and application store CPD. The main channel of information flow is the headline today, Baidu, etc., CPD The main media distribution channels are application markets such as VIVO and OPPO.

Prosperity Yixuan: Focus on the vertical segmentation of home decoration advertising. Continue to maintain core media resources. Currently, it is the core agent of Baidu's 2018 advertising business in the home furnishing industry. It has obtained the qualification of 360 real estate home network advertising industry cooperation agency; and obtained the exclusive agent qualification of the 2018 annual home furnishing industry in the Tencent advertising platform area. Integrate offline media resources, give full play to the traditional advantages of the PC, strive to achieve the brand area to break, increase the level of information flow optimization, and improve the effectiveness of advertising. Hosting a family summit in Foshan and Chengdu, opening up the home market, realizing the marketing concept and the channel of media brand sinking, and effectively putting forward the concept of smart marketing frontier. At the same time, Dingsheng Yixuan has made great breakthroughs in its business development strategy. It has also made breakthroughs in the business development strategy direction, including the information flow and social field of Baidu information flow, mobile phone Baidu, WeChat circle of friends, and actively explored the advertising business of other industries.

Xinli Media: Provides comprehensive, multi-media marketing services with content marketing (such as variety shows) as the core, integrating TV, online video, offline activities, and social media interaction. Adhering to the strategy of big customers, focusing on the high advertising budget and the large amount of advertising demand, the home appliance, automobile and game industry advertisers will continue to increase the "full-scale deep service with full media communication thinking" in the future, based on the TV media advertising business. Seeking new business growth points. Focusing on the deep cooperation of large-scale variety shows, we will open up a cooperation system of “TV+Internet Video”.