Since the State Council’s report in the government work report, “Internet +” has swept the country. For a time, the city is full of "Internet +". Under the "Internet +" rumor, what are the opportunities for the lighting industry? How to rely on the "Internet +" national development strategy to achieve transformation and upgrading? Become the most important homework in the lighting industry.

Not following the trend, not blindly following

"Internet +" is a trend, a development strategy proposed at the national level, but blindly entering the Internet, not only can not borrow the wind to force, but instead overturn the ship in the gutter. Now the lighting industry is first to determine who is the survival value of this industry. Enterprises, the Internet can't save the lives of junk companies, they can only let them die faster. What are valuable companies? There are technologies, manufacturing capabilities, brands, channels, and teams are valuable. These companies consider the Internet. There are still some values.

At the opening, Wu Zhengyu, general manager of Guangdong Boaosi, did not hide his optimism. He said bluntly, "The Internet is a tool, a way of thinking. It will reorganize the logical order of industrial operations. The pre-process of the Internet is actually clear. Your own positioning."

Who do I exist for? Why can I exist for whom? What are my strengths and shortcomings compared to competitors that are also positioned like this? Is the market that such positioning possible to support my sustainable development? Under this positioning, what can I do with the Internet to increase my competitiveness? Does the object I serve also accept Internet services? From the above premise, the Internet and the Internet are relatively popular.

Wu Zhengyi is an analysis.

The lighting industry should actively discover and take advantage of the Internet to gain opportunities to grow or even surpass big competitors before other big competitors. Seize the 'Internet +' can not ignore network marketing, the company has precise positioning, especially the precise positioning of mobile Internet marketing, identify the target customers, realize online customers to become offline customers, and establish a website with market power and marketing power. At the same time, establish a sound operational team to build. Through online marketing, brand awareness is enhanced, and its own brand has a certain impact in the industry, leading the development of the industry.

Guangda Lighting Chairman Zhou Tanyu said.

Today's LED e-commerce companies have not considered consumers, and have not seen the success of O2O. How to find a better way to sell? I think that China's lighting companies are too broad in scope, too much energy to disperse, and follow the trend, leading to the failure to become the leading brand in the industry. Under this circumstance, I believe that it is the kingly way to identify the market segments. The traditional thinking needs to be changed. Strengthening cooperation with emerging channels can become bigger and stronger. For overseas companies to be localized, I believe that we must first consider the local strategic requirements in depth, in line with local people's needs and needs.

Pan Runrong added to the company.

Transfer to Internet thinking

To transfer to the "Internet +" channel, it is important to master the Internet thinking.

Lei Jun once said: "Today everyone may think more that the transition to the Internet is only e-commerce, e-commerce does improve channel efficiency, but more importantly, use the Internet to arm yourself. It is not the product on the Internet. Internet companies must use the thinking of the Internet to do things."

Yao Huaiju, chairman of Zhuhai Haobo Flat Lighting Co., Ltd. said: The Internet is a tool and a super-function super tool. With the advancement of technology and the continuous breakthrough of human understanding, the Internet is also infinitely rising. For the lighting industry, the Internet can play a big role. The role of the Internet depends on the lighting products and lighting industry to transform itself, so that it can dock with the Internet, the docking is not good, the effect is not good, the docking is good, the effect is very good. . Therefore, the use of the Internet in the lighting industry depends on the transformation of the lighting industry itself, not the Internet. Lighting companies have a thorough understanding of the Internet before they can make good use of the Internet.

Liu Kefeng, vice president of Weiwei and vice president of Pinshang Lighting, said: The Internet represents the future, O2O also represents the future, but how to use this model, truly user-oriented, and make the enterprise a platform to embrace the future, then Test the decision-making level of the enterprise. Lighting companies can work hand-in-hand with excellent Internet e-commerce platforms, online, and develop Internet thinking to the extreme with the professional perspective of Internet companies, and do online sales. Online, revitalize the physical resources owned by the enterprise itself, enhance the competitiveness of the enterprise itself, and maximize the user experience.

Pursue technological breakthroughs and fully meet the Internet era

In the Internet age, in addition to the new marketing model of Internet thinking, it is more important to support the technology.

In this regard, Zhang Yuning, senior researcher of lighting interconnection at Philips China Research Institute, pointed out:

First of all, the Internet is not in conflict with the traditional industry and will not be replaced.

"Whether or not there is the Internet, for the sale of lights and the selling of kitchen knives, the lights and kitchen knives should be done first." If the enterprises that produce the sockets are going to do the lights, the lights should be cross-border to do security. This is not true Internet thinking, and behind this is speculative thinking.

Secondly, for the lighting industry, the interconnection and networking of lighting equipment and systems is an inevitable development trend.

I think that the lighting interconnection will start from the family and start with the consumer.

For lighting companies, the first question to consider under the "Internet +" thinking is how to let consumers naturally integrate different lighting products such as light bulbs, ceiling lights, wall lamps, switches, and various sensing devices in the home. Network for control by various controllers (including mobile phones).

In other words, it is the choice and implementation of wireless connectivity technology for lighting and its derivatives. As for the upper-level cloud access and cloud services, this is not an area that lighting companies are good at and should be handed over to Internet companies.

All kinds of technologies are constantly developing and perfecting, which is eternal. For lighting companies, choosing a mature, reliable, market-tested interconnect technology is a smarter choice. ”

On March 31, Tovey reached strategic cooperation with Dongpeng Home, Alibaba and Xinpeng Robot, and will jointly build three intelligent platforms: intelligent management and R&D platform, intelligent trading and service platform and intelligent foreign trade and export platform. The Internet +" brings opportunities to accelerate transformation and upgrading.

At the event, Towy Chairman Liang Qipeng said, “Introducing the 'Internet+' gene to achieve cross-border integration and development of the lighting industry and the Internet, including accelerating the pace of replacing labor with machines, through technological innovation, through intelligent manufacturing, Can help us reduce costs and improve quality."

In Liang Qipeng's view, "Internet +" is the latest layout of Foshan's innovation-driven strategy. Many traditional enterprises can fully rely on their innovative energy and secondary youth.

At the same time, the news that the first generation of intelligent lighting products of Qinshang was realized in mass production has attracted a lot of attention from the industry.

According to reports, the product consists of four parts: mobile client, cloud platform, private cloud, and lighting. The core is to achieve cross-border interoperability and combine light and big data.

In the basic lighting, it can use the latest communication and image processing technology to transmit digital images through the network, and efficiently integrate the lights with Internet+, big data processing, private cloud storage and control, and the Internet of Things to realize home and remote terminal systems. Interconnection.

The person in charge of Qinshang Optoelectronics said that intelligent lighting is a hot term in the LED industry. Many manufacturers have introduced some so-called 'smart' lighting products, but they only make a fuss about dimming. There is no background. Our first-generation smart lighting products have added a background function that can perform big data processing operations. It is a brain with reflections.

In foreign countries, international lighting giants such as Philips, GE, Osram, and Cree have launched their own products in the field of intelligent lighting.

Zhang Yuning, a senior researcher at the Lighting Interconnect of the China Research Institute of Philips, said: Philips has been thinking and trying for many years in the field of connected lighting. We chose ZigBee technology as the wireless technology for connected lighting products in the home because it has low enough power consumption, a more stable network, and more in line with the characteristics and needs of the lighting system.

In particular, the ZigBee standard specifies a complete application layer protocol, which is the cornerstone of product interoperability.

A mature, perfect agreement is two sides of a coin. On the one hand, it limits the space that manufacturers can freely play (in fact not). On the other hand, it greatly reduces the chances of manufacturers making mistakes in the implementation process.

For most lighting companies, it is more meaningful to make fewer mistakes and less detours. More importantly, interoperability allows consumers to have ZigBee lighting products from different manufacturers to form a unified lighting network in their homes, thus giving them greater freedom in choosing a product brand.

Product differentiation is always the goal pursued by manufacturers, which is not contradictory. After interconnecting lighting products using standard ZigBee technology, Philips' Hue product line offers a wealth of applications and services that you can learn from.

No surface work, highlighting the value of products and services

"Internet +" is a concept that everyone can use, and what truly reflects the value of investment is still the core competitiveness of the company's products and services, the company's performance and respect for investors. Borrowing marketing is not impossible, but Kung Fu is more outside the concept.

In this regard, Wang Minjun, chairman of Shenzhen Yida Optoelectronics Co., Ltd., agreed that, as far as the current situation is concerned, some companies that sell well online do not actually make money because a large amount of expenses are paid to the platform for promotion, etc. I tried the Internet, but in the end I all went back. In the final analysis, I think it is caused by product homogenization and price wars. The Internet will change a lot of us. It is a trend, we can pay attention to it, and we may also find business opportunities.

Pang Guiwei, Chairman of Shenzhen Tongpu Technology Co., Ltd. also talked about his own views: As a lighting company, we must first make lighting products that have their own advantages and meet the needs of users and are competitive; the performance and lighting quality of products must be professional, in addition to satisfying In addition to lighting needs, more attention should be paid to people's emotional needs. On this basis, we will pay close attention to the new fields of industry and applications related to it, and set up professional teams to study connected thinking, internet marketing, and intelligent products to ensure that we are advancing with the times in the era of 'Internet +'.

Zhao Fei, president of Zhongshan Daming Optoelectronics Technology Co., Ltd., mentioned that lighting products are divided into two parts: the product itself and the service. In the terminal market, in fact, the service value of the product is much higher than the value of the product itself, but at present the entire lighting industry only emphasizes the value of the lamp itself, and does not enhance its added value.

He stressed that the Internet era is about user-centered, to seize the needs of user experience and highlight the value of services.